Creators of the commercial internet

”Geeks were, in a way, the other. They were their own group, who had to be mocked a little. But the geeks won. The world's biggest companies were created and are run by geeks.”

Spread across three textile surfaces, the interview videos bring together Finnish digital industry creators, from the pioneers of 1996 to the builders of the 2010s. Recorded in 2026, the speeches revisit the phenomena, turning points, and funny mishaps of three decades of the commercial internet.

The speakers change from one fabric to another, story by story. The voice resonating from behind the textile and the flowing narrative create a vivid portrait of the creators of the commercial internet.

Among those who speak are:

• Jaakko Alajoki

• Markus Grannenfelt

• Asmo Halinen

• Jani Halme

• Julius Haukkasalo

• Samuli Hokkanen

• Milja Köpsi

• Olli Maksimainen

• Heikki Rotko

• Johanna Sarviharju